According to the Harvard Business Review, over 80% companies use or plan to use social media as a marketing tool to boost their sales. Why would they resort to such means? This is because social media platforms like Facebook has billions of users. These users are potential buyers who need some convincing to purchase items.
What you need to do to thrive in using social media as one of your online clothing business opportunities
1) Take quality pictures to attract social media users
These social media platforms are visual mediums. Therefore, presentation plays an essential role in the selling of your clothes. When you scroll through what people/companies are selling you will notice they have one thing in common; the pictures have clean, well-lit backgrounds. This is what you should go for as well.
Providing multiple pictures of your clothes from different angles would also help your potential clients to have an idea of what you’re showcasing. Use people or mannequins as models.
The best thing is that many smartphones today can be used to take good quality photos. If you do not have one, make sure to invest in one. They come at affordable prices.
2) Write attractive product descriptions that will help sell your clothes
Selling stuff on social media platforms is more than using mere words to describe your products. You need to use the right words to get people to make purchases. A few tips to consider include:
- Identifying your target market
When you know who your target market is, you can tailor your description to fit that demographic with a language that will pique their interest. If your target is the younger generation, a casual language is ideal. An older target group, however, calls for a more formal approach.
- Use descriptive and concise words
Clients will want to know why your clothes are perfect for them. Try to use a language that taps on their sensory organs through describing the texture of the clothes, type of material, and size.
- Use reviews from past clients
This will allow your potential clients to know how credible you are. People tend to love purchasing something recommended by someone else.
3) Attract potential clients with creative content and entertaining material
You want your clients to keep coming back to your page to check out your clothes. One way to keep them coming back is creative content that provides fashion tips to enlighten them. You will be offering them with new ideas on how to cloth fashionably. The entertaining material, on the other hand, will keep them cracking and learning about fashion at the same time.
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